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In the early noughties, two of the world’s most well-known and perhaps well-loved brands decided to come together and embark on a...

Each year excitement builds up around the festive period for the release of the big brands advertising campaigns. They’re a year in the...

What is a brand story? 77% of consumers say that they buy from brands who share the same values as them (Havas Group, 2019) and 88% of...